As the only vendor that offers video equipment and scopes for the GI, Surgical and Ultrasound markets, Olympus has the largest market share in both the GI and Ultrasound markets and is a serious contender in the surgical market. Last year saw the release of the EVIS EXERA III universal platform which is used across all specialties. Last quarter we wrote about a new 3D module that can be used with the EVIS EXERA III platform which allows surgical procedures to be performed in three dimensions. Since then, Olympus has been busy, introducing additional, new products.
In May, Olympus announced they received FDA clearance for the new BF-190 Series Bronchoscopes which are also compatible with the latest EVIS EXERA III platform. Both the EVIS EXERA III Platform and new bronchoscopes offers HD imaging and this combination allows for a clearer, more precise image to be observed.
In addition to offering an HD image, the new 190 series bronchoscopes also offer a unique Rotary Function for better maneuverability. Previous model bronchoscopes had the ability to rotate up and down; however in order to rotate the bronchoscope right or left, the physician would have to rotate their own hands or wrist. The new unique Rotary Function allows the physician to turn the insertion tube of the bronchoscope 120 degrees left and right while keeping their hand in a neutral position. This allows for increased maneuverability, reduced hand fatigue and allows access to areas of the lung that were difficult to reach before.
Olympus also announced last month that their ultrasound endoscopes will now be powered by a new ultrasound processor. The ProSound F75 Ultrasound processor was developed in partnership with Hitachi and provides improved visualization which will enable a more accurate diagnosis of cancers in the GI tract. Endoscopic Ultrasound combines endoscopy and ultrasound to obtain images and information about the digestive tract and surrounding tissue and organs by installing small ultrasound transducers on the tip of the endoscope. This placement of the transducers on the tip allows it to be closer to the organs. The ProSound is forward and backward compatible and offers an ergonomic feature with an adjustable height and depth for the keyboard and monitor. By being able to align the monitor and keyboard in a more comfortable position, the new system can aid in eliminating fatigue for surgeons.
We are already seeing activity for all of these new products. Prices for the bronchoscopes have ranged between $26,040 – $32,205 and we’ve seen the prices for the new ultrasound processor between $173,316 – $218,500.