Recently, I had the opportunity to attend the RSNA 2012 Meeting and was warned ahead of time to be on the look-out for “big news” from the Samsung booth. The day of my schedule booth visit, I received an email of the press release from Samsung Electronics announcing that Samsung Electronics America is expanding into the medical device sector with Health & Medical Equipment. Here is the complete Samsung string from the release:
Samsung Electronics America, Inc., a subsidiary of Samsung Electronics Co., Ltd, announced its expansion with the addition of Samsung Health & Medical Equipment, unifying Samsung Medison America’s personnel into Samsung Electronics America’s Enterprise business Division.
The take away from this that I am particularly interested in is that Samsung Medison America will benefit and be able to leverage research and development and infrastructure already in place with Samsung Electronics America, and its product groups. In addition, Samsung Medison America will benefit from existing sales channels and integrated marketing teams at Samsung Electronics America. The Medison name in ultrasound has been around for many years and the company was an early developer of high level technology in ultrasound imaging, and has marketed ultrasound technology in the US for quite some time. In 2010 Samsung Electronics acquired a stake in Medison Co. which integrated sales, marketing and service operations in the US. I have followed Medison for many years and although the technology was clearly competitive to the market, very few MD Buyline members were looking at this technology and the member interest and activity was very limited.
At RSNA 2012, Samsung was not only showing the complete ultrasound product line, but also highlighted a new product line that will be introduced in the near future. With the full support and backing of the parent company I expect to see a growing interest in the market. It may take time, as the ultrasound market includes many participants, and is extremely competitive, but with the technology to meet the needs of today’s price performance customer, there is a fighting chance. As they grow the medical imaging technology products, this can only help the ultrasound growth.
I am very interested in hearing from those of you who have used or evaluated the Samsung Medison ultrasound products to get your opinion on the technology and support you have experienced.